Transforming Products, Platforms, and Organizations for the AI Era
brian ross
HI THERE. I’M BRIAN.
I’m an enterprise product, experience, and transformation executive who helps complex organizations modernize platforms, adopt AI, accelerate growth, and build the capabilities required to sustain change.
Across Meta, Walmart, Salesforce, JPMorgan Chase, TIAA, Instacart, and other global organizations, I have led transformations generating more than $10B in revenue impact, $352M in annual savings, and improved experiences for more than 20 million customers and 1.5 million employees.
I'm dedicated to guiding people to succeed and proactively removing roadblocks in their way.
MORE ABOUT ME
I’m a maker at heart, using design, art, and empathy to bring ideas to life and lift the people around me.
RECENT SUCCESS STORIES
Driving impact that matters.
Transformed the Plan Focus platform, increasing market share by 18% and CSAT by 11 points
Launched ad innovations including shoppable video and Caper Cart, driving $500M+ in incremental revenue and a 6% lift in cart size
Scaled Facebook Reels Ads to 75% of advertisers, unlocking a $10B+ annualized revenue run rate in return