My leadership is people-first: clearing obstacles, empowering teams, and fostering growth.
Guiding
Principles
Be thoughtful, clear, and connected.
Lead with intention. Communicate with clarity. Build strong relationships that turn alignment into momentum. Great design leaders don’t just guide teams—they connect dots across people, systems, and strategy.
Embrace collective wisdom.
The best solutions rarely come from a single mind. They emerge when diverse voices, disciplines, and experiences intersect. Create the conditions for teams to think together, challenge each other, and elevate the work beyond what any one person could do alone.
Have enduring curiosity.
Stay relentlessly inquisitive—about people, technology, behavior, and business. Curiosity keeps a leader adaptable and grounded in possibility, helping to inspire others. It fuels innovation, opens new pathways, and ensures the work never stands still.
Sweat the small stuff.
Craftsmanship matters. Details signal care, quality, and respect for the user. A seasoned leader knows that excellence is built in the micro-moments—from the right interaction pattern to the right conversation at the right time—it all matters.
It’s more than what you can see.
Design isn’t just the interface—it’s the ecosystem, the system dynamics, the incentives, the workflows, the emotions, and the business outcomes beneath the surface. Lead with the whole system in mind so the experience works for every user, at every touchpoint.
DRIVING ADVOCACY
Team is everything.
Doing more of the little things that matter.
Impactful teams aren’t formed by process alone—they're shaped by the “micro-behaviors” leaders model daily. I view these as the hidden accelerators of culture, trust, and performance.
Process moves you forward.
Addressing lack of clarity across the organization.
Clarity is one of the most powerful accelerators of performance. When teams lack it, even the best talent slows down. My approach centers on creating alignment from the top down and the inside out.
Growing the organization into a new process.
Moving an organization into a new way of working requires intentional design—of systems, habits, and behaviors. I focus on guiding teams through change with structure and support.
Partnerships make it real.
Organically foster better partnerships.
Strong partnerships don’t come from forced process—they grow from trust, clarity, and shared ownership. My approach focuses on creating the conditions where collaboration becomes natural, not negotiated.
Good ideas can come from anywhere.
Great design cultures thrive when everyone—regardless of role or level—feels empowered to contribute. My leadership encourages openness, creativity, and a belief that insight is not hierarchical.
Just having great talent isn’t always enough.
Great talent is the starting point—not the destination. High-performing design organizations are built when individual strengths connect to shared purpose, structure, and standards.
"Working with Brian taught me that details are leadership. He sweats the small things because he knows they shape trust, quality, and the entire experience."
Adam Caplan, Global SVP, Salesforce Customer Success Group