Purpose-Led, Impact-Driven Design.
I translate organizational vision into human-centered, data-driven strategies that accelerate growth and strengthen customer trust. I uncover market opportunities, shape digital and operational roadmaps, and deliver scalable experience platforms that blend purpose and performance. With strong technical acumen and mastery of modern design and AI-enabled tools, I elevate execution velocity, insight quality, and end-to-end impact across complex enterprises.
I’ve led large-scale transformations that drive measurable results. At TIAA, I grew market share 18% and raised CSAT 11 points; at Instacart and Meta, my teams delivered ad innovations generating over $10B in annualized revenue; and at Walmart, I shipped me@walmart, saving $352M annually and boosting revenue 6.72%. I’ve built and scaled world-class design organizations—expanding Salesforce’s team from <30 to 350+ and leading 30+ designers at TIAA—while implementing systems and standards that improve speed, alignment, and business outcomes.
MY WORK
Selected Work and Partnerships.
Connecting 1.5 million Walmart associates to a single experience that simplifies daily work, elevates customer service, and supports life beyond the job.
How Salesforce modernized the paint aisle and transformed the digital experience—helping Home Depot Lead the category.
Transforming sneaker collecting and ownership into an immersive, Pokémon-Go–style mobile experience.
Revamping Michelin’s dealer engagement model to create a more seamless B2B experience and boost tire sales.
Elevating personalization with AI-powered ad insights to create richer in-store experiences through Caper Carts.
Providing data-driven fueling guidance through Gatorade’s innovative sports science and product platform.
Transforming Paramount’s production and marketing workflows to increase creative time, elevate quality, and maximize box office results.
Crafting the global brand identity that launched Luka Dončić—one of the NBA’s fastest-growing stars—into the Nike brand spotlight.
“Brian helped move us ahead. His approach to innovation—especially with new formats like shoppable video and Caper Cart—showed how design can accelerate both customer engagement and revenue performance.”
— Fidji Simo, CEO, Instacart