Purpose-Led, Impact-Driven Design.
I turn organizational vision into human-centered strategies and scalable experiences that drive growth. I connect customer needs, business opportunity, data, technology, and AI to move complex organizations from strategy to measurable outcomes.
My teams have delivered +18% market share, +11 CSAT, $10B+ in annualized revenue, and $352M in annual savings. I’ve built and scaled global design organizations from fewer than 30 to 350+, creating the systems, culture, and operating models that turn design into business impact.
CASE STUDIES
Selected Work and Partnerships.
Reimagining how customers shop for paint, helping Home Depot differentiate.
Transforming dealer engagement to drive tire sales and strengthen relationships.
Cutting design effort ~45% by turning our design system into
an agent-powered operating model.
Unifying financial products around the customer to create one, connected experience.
Replacing 100+ tools with one experience for
1.5M associates.
Growing cart size 6% with AI-powered shopping and targeted personalization.
Turning sports science into actionable guidance and better performance.
Giving creative teams more time to create by transforming Paramount’s workflows.
Launching Luka
Dončić into the Jordan Brand spotlight with a global identity.
Turning sneaker collecting into a game you could play in the
real world.
Finding growth in small business customers where the business wasn’t looking.
“Brian helped move us ahead. His approach to innovation—especially with new formats like shoppable video and Caper Cart—showed how design can accelerate both customer engagement and revenue performance.”
— Fidji Simo, CEO, Instacart